“There are places to talk cards, and there are places to talk about the game, but there wasn’t a place to do both. That’s why I built WoSo HQ.”
— Mike (Shamrock Cards), Founder of Women’s Soccer HQ
Women’s Soccer HQ (wosohq.net) is a community where fans and collectors of the women’s game come together to talk, trade, and celebrate. Before launching, conversations and sales were split across different apps, making it hard to keep the community connected. Founder Mike, known as Shamrock Cards, wanted one home where both could happen side by side.
With District, he replaced the patchwork of tools with a single platform that makes conversation and commerce seamless.
The Challenge: A fragmented community experience
The passion for women’s soccer was there, but it lived in scattered feeds and fragmented chats. Before launching with District, that meant:
- Collectors scattered across multiple social and ecommerce platforms
- No central space for buying, selling, and chatting in real time
- Manual selling and invoicing that slowed momentum
- Limited visibility into who collectors were buying from or interacting with
“Honestly, managing everything separately was a bit of a mess,” Mike shared. “The community was scattered across Twitter, Instagram, Discord, Facebook and more. Commerce had its own headaches too…with no invoicing system, chasing down payments, and relying on platforms that took a big cut in fees.”
The Solution: One HQ for the women’s game
With District, Mike launched wosohq.net, giving women’s soccer fans a single destination where conversation and collecting are woven together.
Now members can:
- Join live match chats during NWSL and international games
- Bid in player auctions that make breaks more accessible
- Buy and sell seamlessly during livestreams or mail-day shows, with payments and protection handled in-platform
Results: A shared space, built by the community
WoSo HQ now has 800+ active members, including 75 sellers, with many contributing to weekly livestreams. Daily league chats spark crossover interest in different clubs and countries. New fans are discovering players, and new collectors are discovering each other.
What started as a solo effort by Shamrock Cards has turned into something much bigger.
“I think the biggest shift came when people realized this wasn’t my community. It was our community,” Mike explained. “It might say ‘owned by Shamrock Cards,’ but without the 800+ members showing up, sharing, chatting, none of this would exist.”
The Takeaway
WoSo HQ shows how putting conversation and commerce under one roof transforms scattered feeds into a shared space. Fans aren’t just buying or selling — they’re building a community around the game they love.
“It’s not just about buying or collecting anymore,” Mike says. “It’s about sharing moments, discovering new leagues, and hyping up your favorite players together. It feels like a real community now, not just a feed or a marketplace.”
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